Stila’s NEW revolutionary Forever Your Curl Mascara “perms” your lashes immediately and over time! You no longer need an eyelash curler.

Forever Your Curl Mascara contains an encapsulated raw ingredient that enhances lash-curl memory and a proprietary styling resin that dries down and holds the curl of the lashes. A film forming polymer also wraps lashes and lengthens without fibers. Plus, a patent-pending brush coats and extends each lash, from base to tip, dramatically lengthening and curling the lashes.

Key Benefits:
Curls your lashes instantly, this innovative formula perms your lashes the more you wear it
The encapsulated raw ingredient penetrates the hair follicle and enhances lash-curl memory
Special polymers lengthen the lashes
Carbon black pigment for the blackest lashes
Long-wearing, water-resistant, melt-proof
Size: 0.24 fl oz

Where to buy: Ulta.com, Stilacosmetics.com
Price: $22

When I first heard about this mascara, I scoured online to find any reviews but I wasn’t able to find any at the time so I went ahead and got it myself. This mascara really intrigued me because it made some really bold claims. A mascara that promises to perm my lashes over time and forget about a mascara that holds the curl, you won’t even need an eyelash curler! FOR REAL? … no. This mascara couldn’t even hold my curl for over a minute let alone forever.

Packaging: It’s just a standard long mascara tube that’s black. Something I wanted to mention was that the tube was very dusty on the outside when I took it out of the box. I think it’s from the cardboard packaging. I know Stila is trying to be all ecofriendly but that’s kind of annoying.
Pros:

• No crunchy lashes
• decent volume
• decent lengthening
• brush shape
• no clumps

Cons:

• Price
• dusty packaging
• Does not hold curl at all

I do like the brush. No globs, no clumps, and the size is nice and tiny which is convenient for my small eyes.

Curled lashes with Shu Uemura curler
1 coat of mascara. I tried to quickly take the picture.
Less than 30 seconds later. Womp womp
Maybe if I try on another coat? Oh… nope.

I really tried to make this macara work. I tried applying a lighter application, still no curl. I even used the Shiseido mascara base and even that couldn’t save this mascara.

By the way, Stila has become really tacky ever since the company was bought out. I remember a while ago there was an ad on the website advertising these tacky tassels and when I just visited the site to do this review, I got this message when I tried to close my tab:

“Wait come back! We got a special offer for you!”